MEIN WARENKORB
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Case Theory in Business and Management takes a fresh and expansive approach to case...
This third edition of Total Relationship Marketing confirms it as a classic text on the subject o...
'This meticulous book submits research and the research process to deep scrutiny. It debunks the ...
This book aims to stimulate debate in the growing and highly controversial area of measuring scho...
Praise for the First Edition: `This bo...
This third edition of Total Relationship Marketing confirms it as a classic text on the subject o...
This book aims to stimulate debate in the growing and highly controversial area of measuring scho...
This book aims to stimulate debate in the growing and highly controversial area of measuring scho...