This book is an introductory roadmap to the advertising process. Advertising is explored as a cre...

This book provides and sheds light on insights, challenges, and opportunities to support the deve...

This book presents a holistic picture of Nigeria's financial services landscape. This includes id...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusi...

Strategic Marketing of Higher Education in Africa explores higher education marketing themes alon...

This book is an introductory roadmap to the advertising process. Advertising is explored as a cre...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

A broad introduction to qualitative research which understands that the digital world is diver...

Management of information technology will continue to be an essential endeavour for organisations...

This book offers theoretical and practical insights into the marketing of higher education in Afr...

A broad introduction to qualitative research which understands that the digital world is diver...

This book explores how customer service can become the singular competitive differentiator for or...