This comprehensive book is designed to serve as a primary text for the Advertising Management cou...

"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and lo...

This practical and comprehensive text effectively provides advertising account planning principle...

Designed to serve as a comprehensive, primary text for research methods courses in advertising an...

This practical and comprehensive text effectively provides advertising account planning principle...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and lo...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

This book provides simple explanations of advertising media sources and calculations along with r...

This comprehensive book is designed to serve as a primary text for the Advertising Management cou...

This book provides simple explanations of advertising media sources and calculations along with r...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...