M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven through...
A leading Professor of Retail Marketing presents 5 new frames through which students and pract...
A leading Professor of Retail Marketing presents 5 new frames through which students and pract...
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual...
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed ...
Marketing was designed to show todays social and digital students how marketing adds value and ho...
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Ann...
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Ann...