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Now in a fully revised and updated second edition, this textbook offers a complete introduction t...

The fourth edition of the work that defines the field of cognitive neuroscience, offering complet...

The fourth edition of the work that defines the field of cognitive neuroscience, offering complet...

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketi...

All successful marketing strategies in sport or events must take into account the complex behavio...

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This book brings together the essential evidence and policy opportunities regarding the global im...

Sport now has to compete for the consumer dollar with a vast array of leisure activities online a...

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketi...

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and ...