This Handbook contains a unique collection of chapters written by the world's leading researchers...

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by th...

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond t...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychol...

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond t...

This Handbook contains a unique collection of chapters written by the world's leading researchers...

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by th...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychol...

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond t...