This is the first book to explore the full significance of sport fans and fandom from an internat...

Filled with insightful analysis and compelling arguments, this book considers the influence of sp...

For the last 150 years, advertising has created a consumer culture in the United States, shaping ...

For the last 150 years, advertising has created a consumer culture in the United States, shaping ...

By evaluating the Internet's impact on key cultural issues of the day, this book provides a compr...

This is the first book to explore the full significance of sport fans and fandom from an internat...

This practical introduction to audience research shows students that conducting consumer...

This book provides an accessible resource for understanding the world behind the advertising jing...

In the past, sport, particularly football, has been defined as a male domain. Women's interest st...

When Barack Obama was re-elected president in November 2012, his Republican challenge...

By evaluating the Internet's impact on key cultural issues of the day, this book provides a compr...

This book examines the most prolific international women's football tournament-the FIFA Women's W...