This book is a basic text for international marketing courses. It introduces the different elemen...

This third edition of Strategic Marketing Management confirms it as the classic textbook on the s...

This book deals with the area of marketing in general practice. It presents a step-by-step guide ...

The need for a more conscious, focused and proactive approach to the management of health-care or...

This book is a basic text for international marketing courses. It introduces the different elemen...

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book ...

This book deals with the area of marketing in general practice. It presents a step-by-step guide ...

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book ...

The need for a more conscious, focused and proactive approach to the management of health-care or...

This third edition of Strategic Marketing Management confirms it as the classic textbook on the s...