Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...

Why should and how can organisations manage their reputations? All organisations, the executives ...

The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...

The once predictable world of business (B2B) marketing is changing. It is now a complex and chall...

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Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...

Essentials of Marketing Communications offers a concise and student-friendly introduction to the ...

The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...