Customers are treated badly. Not all customers. Not always. But many are and often. Some customer...

Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...

This book presents the first-principles calculations that can be used to determine the ess...

Since the first edition of this landmark textbook, online shopping has grown exponentially to the...

University branding has increased substantially, due to demands on universities to enrol greater ...

There is a growing interest in firms' adoption of ethical and social marketing approaches among a...

Customers are treated badly. Not all customers. Not always. But many are and often. Some customer...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

This casebook provides students and academics in business management and marketing with a collect...

Since the first edition of this landmark textbook, online shopping has grown exponentially to the...

Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...

University branding has increased substantially, due to demands on universities to enrol greater ...