Although one perspective depicts young consumers as vulnerable and passive in the marketplace sys...

This user-friendly textbook offers students an overview of each aspect of the marketing process, ...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organis...

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is ...

This comprehensive textbook explores how technological developments and emerging technologies imp...

This comprehensive textbook explores how technological developments and emerging technologies imp...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organis...

Contemporary Issues in Marketing brings together theory and practitioners′ persp...

This user-friendly textbook offers students an overview of each aspect of the marketing process, ...

Examining how religion influences the dynamics of consumption in developing nations, this book il...

Although one perspective depicts young consumers as vulnerable and passive in the marketplace sys...

Contemporary Issues in Marketing brings together theory and practitioners′ persp...