This book would enable students, academics and practitioners to develop a thorough understanding ...

This book presents a collection of articles addressing a range of marketing strategies unique to ...

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases ...

This book helps students to develop a critical understanding of the service business scenarios an...

This book presents a collection of articles addressing a range of marketing strategies unique ...

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cas...

This book presents a collection of articles addressing a range of marketing strategies unique ...

This book would enable students, academics and practitioners to develop a thorough understanding ...

This book helps students to develop a critical understanding of the service business scenarios an...

This book helps students to develop a critical understanding of the service business scenarios an...

This book would enable students, academics and practitioners to develop a thorough understanding ...