This volume provides in-depth understanding about business-to-business (B2B) and organizational r...

"e;Luxury Fashion and Culture"e; focuses on the study of how humans use high quality, hig...

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism ...

This volume provides specific answers to hard questions about how to create valid metrics to meas...

Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all ch...

The volume advances theory on hospitality meanings from both conscious and unconscious processing...

Volume 23B includes two chapters covering problems and implementations of solutions in e-services...

Market-Driven Thinking provides a useful mental model and tools for learning about how executives...

This portrait of contemporary tourists proposes that these travelers create consumption audio-por...

This volume in the series has big objectives: describe the bad science practices now in use in mo...

Accurate and useful assessment of tourism market opportunities, network behavior, and tourism des...

The first chapter in this book examines the relationships between absorptive capacity and effecti...