The growing complexity and importance of sports and event marketing has pushed scholars and pract...

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and adve...

This topical book examines and tests the complexities of unintended consequences of social media ...

This topical book examines and tests the complexities of unintended consequences of social media ...

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and adve...

The growing complexity and importance of sports and event marketing has pushed scholars and pract...

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, sc...

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, sc...

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a resear...

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a resear...