This Encyclopaedia is a balanced mix of theoretical concepts and practical guidance about managem...

This Encyclopaedia provides a synthesis of current work and research in Media Management. The vol...

The Encyclopaedia of Organizational Behaviour aimed at human resource managers and the like, seek...

Business Ethics has long needed a highly practical resource that is designed particularly for lea...

The marketing of services is fast becoming the hot new field on both domestic and international f...

Encyclopaedia of I international Marketing is far and away the best selling text in the field, wi...

In this Encyclopaedia of Business Ethics, we will begin with a primary emphasis on business ethic...

This Encyclopaedia provides a synthesis of current work and research in Media Management. The vol...

This Encyclopaedia provides a synthesis of current work and research in Media Management. The vol...

The marketing of services is fast becoming the hot new field on both domestic and international f...

The Encyclopaedia of Organizational Behaviour aimed at human resource managers and the like, seek...

Problem of rural growth cannot be fully solved unless rural marketing is improved. Doubtless it i...