These are exciting times for business managers and marketing professionals, yet the challenges im...

This book offers a thorough examination of rumors and proposes strategies for organizations to us...

This is the only textbook to provide an applied, critical introduction to the role of psychology ...

By examining the interface between consumer behavior and new product development, People and Prod...

Styles brings together leading authorities from both academia and the marketing industry to provi...

This collection examines a key new development in the contemporary marketing landscape, the relat...

These are exciting times for business managers and marketing professionals, yet the challenges im...

By examining the interface between consumer behavior and new product development, People and Prod...

This book offers a thorough examination of rumors and proposes strategies for organizations to us...

With concerns rising over the ethical dimensions of behavioral research and the developments in e...

This collection examines a key new development in the contemporary marketing landscape, the relat...

This book offers a thorough examination of rumors and proposes strategies for organizations to us...