Books, scholarly journals, business information, and professional information play a pivotal role...
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbac...
Media Economics: Theory and Practice focuses on the basic principles of economics in the business...
This book explores the college textbook publishing industry, from its inception in medieval unive...
This book analyzes the dynamic growth of the scholarly publishing industry in the United States d...
The financial, technological, and institutional challenges facing scholarly presses are more crit...
Books, scholarly journals, business information, and professional information play a pivotal role...
Media Economics: Theory and Practice focuses on the basic principles of economics in the business...
This book analyzes the various economic and marketing strategies utilized by the five major STM c...
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe we...
For decades, university presses and other scholarly and professional publishers in the United Sta...
Media Economics: Theory and Practice focuses on the basic principles of economics in the business...