There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between manag...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgr...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...

Ein weltweit wegweisendes Werk.'Positioning' zählt heute zu den 100 wichtigsten Ma...