Bücher online kaufen
Flath,Advertising..Design*
Interdisciplinary Perspectives on a Cultural Field
25
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Neuware verlagsfrisch new item Besorgungsartikel mit längerer Auslieferungszeit
Artikel-Nr:
9783837623482
Veröffentl:
2014
Einband:
25
Seiten:
232
Autor:
Beate Flath
Gewicht:
366 g
SKU:
INF1100195485
Sprache:
Englisch
Beschreibung:
Flath, BeateBeate Flath (Jun.-Prof. Dr.) is junior professor for event management with a focus on popular music, media and sports at the University of Paderborn.
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.