Media/Impact

9th international edition Neuware Rechnung mit MwSt new item Bestellungen bis 15 Uhr werden am gleichen Werktag verschickt_________Consistently praised for its engaging writing style currency and visual appeal Media Impact An Introduction to Mass Media International Edition introduces students to today s converged mass mediauits industries and support industries as well as the legal ethical social global and technological issues that accompany them Emphasizing the impact of the media on individuals and society Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money and provides concise histories of each industry before giving students an insider s look at what it is like to work in each industry The ninth edition of this enduring bestseller offers several important new features including a media literacy case study in each chapter enhanced chapter review materials including new Critical Questions an extensive online media careers guide and an entirely new collection of video clips with critical viewing questions