Customer.Community: Unleashing the Power of Your Customer Base (Jossey-Bass Business & Management);
- 75 %

Customer.Community: Unleashing the Power of Your Customer Base (Jossey-Bass Business & Management);

Foreword by Scott Cook. Afterword by Michael Lowenstein . The Jossey-Bass Business & Management Series 2002 . XXIII, 254 p. 23,5 cm .;
 Gebundene Ausgabe
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ISBN-13:
9780787956219
Einband:
Gebundene Ausgabe
Erscheinungsdatum:
26.03.2002
Seiten:
288
Autor:
Kim Daus Drew Banks
Gewicht:
560 g
SKU:
INF1000043074
Sprache:
Englisch
Beschreibung:

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

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