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Artikel-Nr:
9789814868990
Veröffentl:
2020
Einband:
EPUB
Seiten:
152
Autor:
Joerg Dietzel
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Beschreibung:
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "e;the new luxury"e;. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Joerg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences.
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "e;the new luxury"e;. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Joerg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences.