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Case Studies in Japanese Management
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Artikel-Nr:
9789814340878
Veröffentl:
2011
Einband:
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Erscheinungsdatum:
30.09.2011
Seiten:
316
Autor:
Parissa Haghirian
Gewicht:
612 g
Format:
235x157x22 mm
Sprache:
Englisch
Beschreibung:
This book provides a new opportunity for corporate strategy analysis within a Japanese context. It is the first academic textbook to be published in English which regroups case studies to emphasize key concepts in Japanese management. Where previous literature has set a separate focus on cultural, managerial and strategic variables, a holistic look is now taken at their influence on effective decision-making.
Entering the Japanese Market; Strategic Issues when Managing in Japan; Marketing Management in Japan; Dealing with Crisis; Cross-Cultural Encounters; Future Technologies.