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DIGITAL ENABLEMENT AND INNOVATION IN CHINA: A CASEBOOK
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Artikel-Nr:
9789813276376
Veröffentl:
2019
Seiten:
184
Autor:
Shan-ling Pan
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.