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GLOBALIZATION AND LOCALIZATION
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THE CHINESE PERSPECTIVE
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9789813224827
Veröffentl:
2011
Einband:
Paperback
Erscheinungsdatum:
29.11.2011
Seiten:
284
Autor:
Zhenglai Deng
Gewicht:
416 g
Format:
229x152x15 mm
Sprache:
Englisch
Beschreibung:
The aim of this book is to provide the international readership a collection of articles authored by Chinese scholars on the subject of globalization and localization. In a world where no country is an island isolated from others, globalization is bound to be contested, debated, and de- and re-constructed at different levels across the international community. For this very reason, it is important to present this concept as developed, interpreted and discussed by the Chinese community.The scope of book is broad, ranging from theoretical reflection to more concrete opinions given by the Chinese academic community, and finally to case studies on globalization and localization. It includes eleven articles by leading Chinese scholars in the past decades.