BUSINESS AND SOCIETY: ISSUES AND CASES IN THE INDIAN CONTEXT

There are many theories on why managers do not (as a behavior) or should not (as a value) supplement profit orientation with people-centrism and planet sensitivity. In practice, managers do not supplement profit orientation with considerations for people and the planet unless they have the tools and know how to make that possible. This book seeks to address that by focusing on the normative dimension of organizational development. There are two competing norms for developing an organization: first, as a profit-oriented business enterprise; and second, as a people-centric, planet-sensitive, profit-oriented business or social enterprise.

The performance of a business is a concern for all stakeholders. With the growing realization of the importance of indirect stakeholders like the society and the planet, it is increasingly important to raise awareness about the social and environmental responsibilities of businesses and organizations. This book is a must-read for academics, researchers, practitioners and policymakers who are concerned about the triple bottom-line (Planet-People-Profit) performance of businesses, which is critical for their long-term sustainability. It covers topics pertaining to the relationship between business and society, including social entrepreneurship and corporate social responsibility, among others, and draws from real-life case studies on social initiatives.

Contents:

• The Business of Social Well-Being:
  • Business and Society: A Symbiotic Relationship (Mathew J Manimala, Princy Thomas, and Neetha Mahadev)
• Enterprises for Social Well-Being:
  • Role of Supporting Structure and Government Regulations in Creating the Ecosystem for Social Enterprises: The Case of Bangalore (Subbulakshmi Somu)
  • Role of Social Entrepreneurship in the Quality of Life of its Beneficiaries (Neeti Singh and Anand Inbanathan)
  • Participatory Development: An Analysis of Ostrom's Framework of Seven Design Principles in the Context of Social Enterprises in India (Anukriti Dixit)
  • Social Entrepreneurship for Sustainable Development in Emerging Economies (Savitha G Lakkol and M Savitha)
  • Social Entrepreneurship for Rural Upliftment and Inclusive Growth in India (Pradnya Vishwas Chitrao, Pravin Kumar Bhoyar, and Rajiv Divekar)
• Partnerships for Social Well-Being:
  • The Importance of Corporate Social Responsibility in Social Value Creation (M Maya)
  • Propagation of Social Responsibility and Sustainability as an Entrepreneurial Discipline (Rishik Reddy Maram)
  • Social Enterprise–Government–Private (SEGP) Partnership for Municipal Solid Waste Management in India (Vincent Varghese and Philcy Antony)
  • Public–Private Partnership Ventures: A Diasporic Initiative in India Through Social Remittances and Philanthropic Work (Salu Dsouza)
  • Strategic Management Practices for Sustainability: A Study of Micro-entrepreneurs of Wellness Industry in Mysore District (S P Sunitha, Princy Thomas, and Neetha Mahadev)
• Practice Cases for Social Well-Being:
  • Robin Hood of Excess Food: An Entrepreneurial Journey of a Social Entrepreneur Padmanaban Gopalan (Anitha Nallasivam)
  • Mawlynnong: A Community-Based Ecotourism Model (Amisha Antony and S Ambeesh Mon)
  • Using Social Audit to Assess the Impact of the Social Program: The Case of Family Counseling Center of Stree Mukti Sanghatana (Prema Basargekar)
  • Socio-economic Development and Value Creation Through Corporate Social Responsibility: A Case Study of Bosch India Foundation (Princy Thomas, P K Thomas, and Nidhi Agarwal)
  • Involvement of Social Enterprises in Promoting Sustainable Agricultural Practices: The Case of Uravu and Buffalo Back (Princy Thomas and Rony Geo Alex)

Readership: Academic researchers, practitioners and policymakers who are interested in the relationship between business and society, and how the two fields interact with each other, in an Indian context.

Key Features:

• Raises awareness about the social and environmental responsibilities of business organizations
• Covers a wide range of issues relating to the relationship between business and society, both relating to and beyond social entrepreneurship
• Focuses on the normative development of organizational development