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Holistic Retail Design: Reshaping Shopping for the Digital Era
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Artikel-Nr:
9789491727658
Veröffentl:
2015
Erscheinungsdatum:
14.09.2015
Seiten:
400
Autor:
Philipp Teufel
Gewicht:
1110 g
Format:
243x172x33 mm
Sprache:
Englisch
Beschreibung:
Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.
prefacemarket, warehouse, museumthe strategic situation of retail and consequences for holistic retail designstrategy marketcompetetive and communicative strategies for retail archetypesstrategy in applicationauthentificationcontextualizationcurateddeconstructionexclusivityfusiongamificationmystificationnews valueparticipationpoesyprosumingritualizationsimplicitystorytellingtrading uptransformationapplication and customer touchpointsstationaryfrontage/windowstore/designsignagepackagingdigitalweb/devicesmediaadvertisingeditorialeventpromotionbest practicepicture creditsimprint