Ideate, Brainstorm, Create

A retelling of ideation, brainstorming, creativity tips and best practices.

Creativity is the heart of innovation and the soft skill that makes us better and smarter than our fellow nemesis—Artificial Intelligence. The book is the retelling of ideation, brainstorming, creativity tips and best practices which if used judiciously can work wonders for business professionals. Ideate, Brainstorm, Create is for all practitioners who are looking to grow their talent and skills to be remarkable in their daily jobs. 

SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books—on management, leadership, entrepreneurship, branding and CSR—offer advice from management experts whose knowledge and research has impacted and shaped business and management education. 

Other books in the series:
Timeless Leadership | Advertising and Branding Basics | Leadership Lessons from Dr Pritam Singh | Corporate Social Responsibility in India | Basics of Entrepreneurship | Human Resource Development Insights | Building Professional Competencies | Timeless Management | Soft Skills for Workplace Success

PART I IDEATE
Principals of Ideation - June A. Valladares
Keeping Track of Ideas - June A. Valladares
David versus Goliath, AKA Small versus the Big Idea - Linda Conway Correll George and Arpan Yagnik
PART II BRAINSTORM
Defining the Creative Process Today - Linda Conway Correll George and Arpan Yagnik
Training for Your Creativity Marathon - Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 1 (CA1)—The Facts, Just the Facts - Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 2 (CA2)—New Nomenclature—It Is What It Isn’t - Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 3 (CA3)—It’s the Same, Only Different - Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 4 (CA4)—Refining Defining - Linda Conway Correll George and Arpan Yagnik
Verbal Four-/For-/Foreplay - Linda Conway Correll George and Arpan Yagnik
Body English (It’s Not Just About Golf) - Linda Conway Correll George and Arpan Yagnik
How the Professionals Do It Linda - Conway Correll George and Arpan Yagnik
Every Body (Copy) Needs a Slogan, Sometime - Linda Conway Correll George and Arpan Yagnik
PART III CREATE
Creativity in Action: Stories to Aspire and Inspire - Arie Ruttenberg and Shlomo Maital
So—How in the World Do You Create? - Arie Ruttenberg and Shlomo Maital
Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World Innovators - Arie Ruttenberg and Shlomo Maital