Never Use More White Type on a Black Background

van Gaalen, Anneloes

Anneloes van Gaalen is a writer, enterpreneur and all-round creative.

After receiving her MA and MPhil in English, American Studies and Cultural Analysis, Anneloes van Gaalen started writing for a wide variety of international publications including Wired Magazine, Dazed & Confused, ID Magazine and Surface. She also worked as editor-in-chief of LE COOL magazine Amsterdam. These days she writes for Amsterdam-based newspaper Het Parool.

Anneloes van Gaalen has written several books on (street) art, design, fashion, advertising, branding, new media and travel. She wrote and edited the popular Ridiculous Rules books and Indie Brands.

The world of fashion and design is inundated with a seemingly endless list of rules. Think of "Less is More," "Form Follows Function," "Keep it Simple," "Dress Your Age," and the list goes on and on. They're familiar sayings that some designers consider to be valuable words of wisdom, which serve as a guiding line and source of inspiration. To others, these rules are mere restrictions: design dogmas and fashion formulae that need to be bended, twisted or broken altogether. Rules tend to have a life of their own: over time their meaning changes or the rule is adopted by a whole new group of followers. Take, for instance, the classic "Form Follows Function." It started out life as an architecture guideline but has crept its way into other creative fields. This evolution is reflected in this book by the chronologically placed quotes that accompany each rule and that are courtesy of designers, architects, fashion designers, typographers and other creatives. All rules are also accompanied by an image that either negates or supports the rule. Our aim is not to list all the rules that you need to adhere to. Nor do we take sides in the whole rules debate. Granted, creativity knows no bounds and therefore it seems rather ridiculous to restrict that creativity by sticking to a couple of age-old rules. However, in some cases the rules seems more like the basic principles that every designer should love, honor and obey. Whichever side of the fence you yourself are sitting on in the rules debate, you're bound to find this book a source of inspiration, comfort, joy or just good old fun. Enjoy.

Never Use White Type on a Black Background chronologically places quotes that accompany each design rule from designers, architects, fashion designers, typographers and other creatives.