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International Business
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Artikel-Nr:
9789001805036
Veröffentl:
2012
Erscheinungsdatum:
27.03.2012
Seiten:
322
Autor:
Maud Hendrickx
Gewicht:
571 g
Format:
238x172x22 mm
Sprache:
Englisch
Beschreibung:
Radtha Jethu-Ramsoedh and Maud Hendrickx are lecturers at the European Fashion Business School, Doom, the Netherlands
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.
1 Introduction to international business, 2 Political & economic environment, 3 Culture, 4 Management & organisation in an international environment, 5 External analysis in an international environment, 6 Market entry & international marketing,7 Intercultural communication and management, 8 International commercial Law, 9 Risk-management, insurance and finance, 10 Logistics and customs