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Artikel-Nr:
9788826496597
Veröffentl:
2017
Seiten:
0
Autor:
Enrico Mattioli
eBook Typ:
EPUB
Kopierschutz:
NO DRM
Sprache:
Englisch
Beschreibung:
Why is a nickname more indicative compared to our name?
Our generalities are the result of the choice of others. When we enter the world of work, those letters will become numbers. A nickname it reveals our true identity.
Supermarket logic
In consumer society, where all echoes are adulterated – Karl Marx is the man of chocolate with the caramel layer and Che Guevara has killed Spider-Man – identity becomes a main topic. Leopoldo Canapone, protagonist of Dear Customer, every day witnesses the procession of customers infatuated by the commercials and promotional offers. Canapone had an personal identity. Aspiring actor, Leopoldo was sure he would enter the Cinecittà Studios. He wrong a few hundred meters. Years later, he was hired in the supermarket near the movie studios, but also it was art because, as a sales clerk, he had to wear a mask and smile to the audience.
" The customer is a fucked customer and not a fucking customer ” – Leopoldo Canapone.