Business Model Innovation in Software Product Industry

Kul Bhushan C. Saxena is an academic and a consultant on business process innovation, business model innovation, digital transformation and higher education management. As an academic, he has been Dean at Fortune Institute of International Business, New Delhi; and Professor at Management Development Institute, Gurgaon, and Indian Institutes of Management at Bangalore and Ahmedabad for more than 22 years, and at Erasmus University, Rotterdam and Hong Kong Polytechnic University for another 14 years. Prior to this he was in IT management positions in private and public sector organizations for more than a decade. Dr. Saxena has been a consultant to various organizations in India (e.g. for NALCO, Bhilai Steel Plant, Bokaro Steel Plant, Durgapur Steel Plant, Power Grid Corporation, Indian Army Ordnance Core, IBM Daksh, etc.), Hong Kong and Netherlands. Dr. Saxena has 3 co-authored (this is the 4 th ) books and more than 120 papers published in various conference proceedings, national and international journals. Dr. Saxena has also been a member of the NATO's Advanced Summer School on Decision Support Systems in Lucca, Italy; and has won, among others, the "Distinguished Achievement Award" of the Indian Space Research Organization.

Swanand Deodhar is pursuing is his PhD from the Carlson School of Management, University of Minnesota. He research interest includes collective intelligence, crowdsourcing, and open source software communities. He holds a Master of Business Administration from Symbiosis International University, Pune and is a Fellow of Management Development Institute, Gurgaon.

Mikko Ruohonen is a professor of business & information systems at the University of Tampere, Finland. Dr. Ruohonen has worked in the field of information strategy, digitalization and organizational development since 1984. He has published over 130 articles, reports and columns, four textbooks, large research reports. He has served Technical Committee 3 (Education) of the International Federation of Information Processing (IFIP) since 1990's. He has also served as member of the advisory boards for Finnish companies. In addition he served as the President of Executive Board for Association of Information Systems (AIS) Scandinavian Chapter 2006-2007. IFIP granted him IFIP Silver Core Award year 2007. Silver Core is conferred on those who have served IFIP as General Assembly (GA) members, committee officers, members of IFIP Congress Program Committees, and editors of proceedings of IFIP conferences.

This book examines the current massive changes in the software product industry on the basis of business model changes affecting six software products, and proposes a generic framework for business model innovation. Due to the combined effects of globalization, new market expectations and IT consumerization, the software industry has been experiencing a period of fundamental and rapid change. Achieving agility and the ability to innovate has now become vital, thus forcing organizations to create immense potential for innovating their business models.

Proprietary and open source software (OSS) licensing represent the two extreme ends of the spectrum that could be used to build the business model of a software product. Given the changed face of the software product industry, successful software product vendors are innovating their business models by adopting a variety of combinations of these unilateral and new business models. However, these innovations also pose a number of challenges. The book examines these challenges in the context of several software product case studies in which companies successfully (or in some cases, less successfully) met these challenges and changed their business models.

Focusing on the major issues related to business models in the software product industry, the book is targeted for a variety of readers: software entrepreneurs/start-ups, software product industry professionals, academics and students. Though the industry and technologies are changing rapidly, the issues addressed here are fundamental and will remain important ones for the foreseeable future.

Proposes a framework for business model innovation to help entrepreneurs undertake such endeavors

Chapter 1: Software as a Business.- Chapter 2: The Business Model Concept and its Use.- Chapter 3: Business Model Innovation.- Chapter 4: Innovation and Organizational Change.- Chapter 5: History of the Penguin: Emergence of Open Source Software Paradigm.- Chapter 6: Organizational Practices for Hybrid Business Models.- Chapter 7: Intellectual Property Management in Software Business.- Chapter 8: Sharing Economy and the Funding for Innovation.- Epilogue.