Beschreibung:
Starting from the demands of modern enterprises' management practices, this book introduces the basic theories, skills and methods of modern corporate management comprehensively and systematically. The specific contents include corporate organization, corporate culture and the corporate marketing management.
Starting from the demands of modern enterprises' management practices, this book introduces the basic theories, skills and methods of modern corporate management comprehensively and systematically. The specific contents include corporate organization, corporate culture and the corporate marketing management.