Beschreibung:
This book helps readers clear the layers of the fog of social marketing, simplifying the complexity, telling many cases of reference value in easy-to-understand language, and directly describing the core of community marketing. It systematically introduces the concept, marketing plan and specific implementation methods of community marketing. It is not only a popularization book on the concept of social marketing, but also a practical desk guidebook.
This book helps readers clear the layers of the fog of social marketing, simplifying the complexity, telling many cases of reference value in easy-to-understand language, and directly describing the core of community marketing. It systematically introduces the concept, marketing plan and specific implementation methods of community marketing. It is not only a popularization book on the concept of social marketing, but also a practical desk guidebook.