ENTREPRENEURSHIP AND BUSINESS MANAGEMENT

Gabriel CROITORU is Full Professor at Valahia University of Targoviste and PhD supervisor in Management.Valentina Ofelia ROBESCU is Associate Professor at Valahia University of Targoviste and PhD supervisor in Management.Nicoleta-Valentina FLOREA is Lecturer at Valahia University of Targoviste and PhD supervisor in Management.

Entrepreneurship is one of the essential tools for supporting sustainable economic development. The literature highlights that entrepreneurship is the direct product of the influence of several factors, including personal attributes, market demand, etc. Individuals are heterogeneously endowed with knowledge (limited rationality, prior knowledge), and attitudes, preferences, and environments are endowed with institutions, inputs, and product demand. The entrepreneurial process depends on the entrepreneurial opportunities in the background and those who identify and exploit these opportunities. Entrepreneurship is the result of the interaction between individual attributes and the environment. Recognizing an opportunity does not necessarily lead to establishing a new company. New start-ups result from previous processes, such as creating a legal entity, product development, and identifying funding sources. Given that employment prospects, education, and other circumstances differ from one individual to another, it is necessary to know the processes that influence the performance and productivity of work. As such, several obstacles arise from entrepreneurial intentions to success.