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Consumer Online Shopping Behaviour
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Influence of Perceived Benefits and Risks on Perceived Value
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9786204738925
Veröffentl:
2022
Einband:
Paperback
Erscheinungsdatum:
24.01.2022
Seiten:
388
Autor:
Chandra Sekhar Patro
Gewicht:
596 g
Format:
220x150x24 mm
Sprache:
Englisch
Beschreibung:
Patro, Chandra SekharDr Chandra Sekhar Patro is Assistant Professor at Gayatri Vidya Parishad College of Engineering (A), India. He holds a PhD in Commerce and Management Studies from Andhra University, India. He has published 44 research papers in reputed national and international journals and 42 book chapters.
The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers' shopping behavior, and consumers' perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.