Determinants of Online Shopping Adoption in Nigeria

Onyegbule, Kingsley Ikechukwu
Kingsley Ikechukwu Onyegbule is a banker and an academic. He is a management staff of FINCA MFB LTD Nigeria. He holds PhD in Marketing with a research interest in internet marketing from Imo State University Owerri. He is a FINCA GLOBAL STAR Award Winner in 2018 Facilitator in FDA and a Member of NIMN with several publications in reputable journal.

Determinants of online shopping adoption in Nigeria with a special regard to the internet connected Nigerians. It is a business solution that emerged with the growth of internet connectivity. Endogenous and exogenous variables have motivated the acceptance of online shopping transaction globally with environmental peculiarities. The factors that determine the acceptance and usage remain the crux of this study. A survey research tarted at internet enabled Nigerians. Questionnaires were administered and returned through the electronic media successfully. The empirical result was based on the application of analytical techniques. The result shows that adoption of online shopping in Nigeria is explained by perceived trust, risk, security, innovativeness, internet connectivity and information about the online shopping. Perceived risk and security are the major challenges to online shopping adoption. Very low trust level discourages customers' intention to use the online shopping. Information about the online shopping is not significant. Improvement is needed for online shopping to thrive. The integrated model of online shopping adoption in Nigeria was able to solve the study/s problem.