Corporate Sustainability

Wongsunopparat, MD, MBA, PhD, SumasDr. Sumas first got MD before becoming Flight Lieutenant. He received MBA from Carnegie Mellon and PhD from Cornell. He became tenure-track Professor at UWM. He was Group CEO (Sammitr Group Holdings), CFO (CMCG), COO (Thanachart Bank), CSO (Central Pattana, Osotspa & General Beverage), CIO (Harrison), Deputy CEO (BDMS, Thonburi Hospital, Nusasiri).

COVID-19 pandemic has changed the world, our lives, and the way we're doing business in many different ways, all of which have raised our concern of corporate attitudes toward corporate sustainability. Our study focuses on some of the new normal factors that could pave the way of new-normal corporate sustainability model by looking at how the following nine factors structurally impact corporate sustainability. These variables include working from home, workforce transformation, digital transformation, technological change, psychological effect, uncertainty concern, consumer behavioral change, government policy & intervention, and corporate adjustment. Due to the complexity and interrelations among all factors driven by underlying Covid-19, we apply structural equation modelling to capture covariance structure of highly correlated structural relationship among all interdependent driving forces of new-normal corporate sustainability. Our SEM results show that technological change, uncertainty concern, consumer behavioral change, digital transformation, and government policy & intervention significantly affect corporate sustainability in The new-normal and post-pandemic world.