Technology at the table

Technology at the table
An overview of food delivery apps
 Paperback
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Artikel-Nr:
9786200301833
Veröffentl:
2019
Einband:
Paperback
Erscheinungsdatum:
05.11.2019
Seiten:
88
Autor:
Catarina Ribeiro
Gewicht:
149 g
Format:
220x150x6 mm
Sprache:
Englisch
Beschreibung:

Ribeiro, Catarina
Catarina Ribeiro holds a Master's Degree in Management with specialization in Strategy and Entrepreneurship from Universidade Católica Portuguesa.
The goal of this book is to provide an overview of food delivery apps. With this service, the chance consumers have to eat a nice restaurant meal at the comfort of their homes is now at a distance of a click. This research starts by identifying which attributes of food delivery apps consumers value the most, among online convenience, perceived control, visual design and order accuracy. Perceived technology anxiety and need for interaction, lack of customer service and privacy & security concerns were tested as the main barriers preventing people from using the service. In this book one may find a model of e-loyalty and repurchase intentions, based on e-loyalty antecedents: e-satisfaction and e-trust.

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