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Public Relations impact on students¿ enrolment: insights from Zimbabwe
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Artikel-Nr:
9786139887699
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
30.07.2018
Seiten:
108
Autor:
Brighton Nyagadza
Gewicht:
179 g
Format:
220x150x7 mm
Sprache:
Englisch
Beschreibung:
Nyagadza, Brighton
Mr. Nyagadza has 10 years educational experience. Currently a Business Studies lecturer in Zimbabwe Ezekiel Guti Univ. (ZEGU). Holder of Dip. Cert. In Acc (SAAA), Executive Cert Export In Marketing & International Trade (UZ), B.Com (Marketing) (ZOU), Prof. Dip. Marketing (CIM) (UK), PGDE (ZOU), M.Com (MSU) (ZW), D.Phil Com student with (MSU) (ZW).
Mr. Nyagadza has 10 years educational experience. Currently a Business Studies lecturer in Zimbabwe Ezekiel Guti Univ. (ZEGU). Holder of Dip. Cert. In Acc (SAAA), Executive Cert Export In Marketing & International Trade (UZ), B.Com (Marketing) (ZOU), Prof. Dip. Marketing (CIM) (UK), PGDE (ZOU), M.Com (MSU) (ZW), D.Phil Com student with (MSU) (ZW).
The book seeks to explore the role of seminars and speeches on students' enrolment; examine the impact of digital media on creating a positive image for private colleges; explore how private colleges can leverage on publicity for gaining competitive advantage and examine the challenges militating against the effective practice of Public Relations. This sums up to the impact of public relations on students' enrolment in Zimbabwean private education sector.