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Impulse Buying Behavior in FMCG
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Paperback
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Artikel-Nr:
9786138236887
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
01.03.2018
Seiten:
256
Autor:
Prasanna Kumar Domathoti
Gewicht:
399 g
Format:
220x150x16 mm
Sprache:
Englisch
Beschreibung:
Dr. Prasanna Kumar, Professor in Management, currently at K L University Andhrapradesh India. Graduated with MBA from Andhra University in 1994. Awarded with PhD. He has been actively associated with consultancy and project handling with NGO organizations. So for he has published 80 papers.
This book intended to explore the opportunities and gap in organized retail sectors. Also this book helps to students who are studying BBA, BBM and MBA as retail as an elective as well as sales professionals especially in Fast Moving Consumer Goods sector. This book creates an avenue to conduct further research in organized retail sector especially in Semi-Urban and Fast growing tier two metro cities in India.