Measuring Media Use and Exposure

Peter, ChristinaDr. Christina Peter ist Akademische Rätin a. Z. an der Ludwig-Maximilians-Universität München. Ihre Forschungsschwerpunkte umfassen Rezeptions- und Wirkungsforschung, Politische Kommunikation und Persuasionsforschung.Dr. Christina Peter is a Postdoctoral Researcher at the Department of Communication Studies and Media Research at the LMU Munich. She studied Communication Science, Political Science, and Psychology at the LMU Munich. Her research focuses on media usage and effects, persuasion, and political communication.
Naab, Teresa K.Dr. Teresa K. Naab hat an der Hochschule für Musik, Theater und Medien Hannover als wissenschaftliche Mitarbeiterin gearbeitet und dort 2012 mit einer Arbeit zu Gewohnheiten und Ritualen der Fernsehnutzung promoviert. Seit 2013 arbeitet sie als Akademische Rätin a. Z. am Institut für Medien, Wissen und Kommunikation der Universität Augsburg. Ihre Forschungsschwerpunkte umfassen Mediennutzung, digitale Kommunikation, Meinungs- und Medienfreiheit und empirische Methoden der Sozialforschung.Dr. Teresa K. Naab (PhD, 2012, University of Music, Drama and Media Hanover, Germany) is Assistant Professor at the Department of Media, Knowledge and Communication at the University of Augsburg, Germany. Her research interests include audience research, digital communication, freedom of speech and of the media, and methods of empirical social sciences.

Kühne, RinaldoDr. Rinaldo Kühne (Promotion 2015, Universität Zürich) ist Assistenzprofessor an der Amsterdam School of Communication Research (ASCoR), Universität Amsterdam. Seine Forschungsschwerpunkte sind Mediennutzung und -wirkung, Jugend und Medien, kognitive und emotionale Lern- und Persuasionsprozesse und psychologische Effekte von Mensch-Roboter-Interaktionen.Rinaldo Kühne, PhD, is an Assistant Professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. He studied Communication Science, Business Economics, and Political Science at the University of Zürich. His research focuses on media use and effects, youth and media, cognitive and emotional processes of learning and attitude change, and the uses and effects of communicating with artificial agents.

The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use.The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.

Christina Peter / Teresa K. Naab / Rinaldo Kühne 9Measuring Media Use and Exposure: Recent Developments and ChallengesBenjamin Krämer / Felix Frey 15Measuring Strategies of Media Use: Methodological Approaches and the 'Techno-phenomenological Gap'Anna Schnauber-Stockmann / Teresa K. Naab 38Validating the Response-Frequency Measure of Media HabitVeronika Karnowski / Teresa K. Naab / Daniela Schlütz 59On the Challenges of Measuring Mobile Social Media Use: Explaining Differences Between Data from Surveys and Mobile Experience SamplingAnne-Linda Camerini / Peter J. Schulz 90Two Perspectives Are Better than One: Applying the Actor-Partner Interdependence Model to Self-Report Media Studies with Children and Their ParentsSteffen Lepa 114Combining Inverse Propensity Score Weighting with Media Repertoire Clustering as a Way to Increase Validity and Representativeness of Longitudinal Cross-media Use StudiesStefan Geiss 139How Content-User Data Linking Decisions Affect Media Effects Estimates: A Model Comparison ApproachMarko Bachl / Michael Scharkow 175Some Suggestions on Dealing with Measurement Error in Linkage AnalysesArne Freya Zillich / Sabrina Heike Kessler 196Measuring Selective Exposure to Online Information. Combining Eye-tracking and Content Analysis of Users' Actual Search BehaviorFranziska Marquart / Jörg Matthes 221Measuring Selective Reading Behavior - An Eye-Tracking ApproachFreya Sukalla 244The Use of a Lexical Decision Task to Measure Counterarguing:An Illustrative Example of a New Approach to Post-Exposure Measurement of Media ProcessingStefanie Fuchsloch / Gerret von Nordheim / Karin Boczek 266Unlocking Digitized Public Spheres:Research Opportunities and Legal Challenges in the Use of Text Mining for Content AnalysisDamian Trilling 297Conceptualizing and Measuring News Exposure as Network of Users and News ItemsChristian Strippel 318Log File Analysis as a Method for Automated Measurement of Internet UsageAuthors 352