ARTocracy

When one thinks about art, public space, and town planning, several things spring to mind: big metal things on squares, roundabouts, or crossroads. Or maybe a landmark that relates to the architecture to make a place look nicer. There are plenty of valid approaches in relation to art and public space. In this book, the relation moves along slightly different lines. It pays tribute to the precarious balance between artistic quality and social consequence. It operates in the autonomous world of art—relating to a history of conceptual traditions, but at the same time extrapolating towards society and daily life—and with a clear purpose. The book explains how projects will be implemented in practice, from the definition of topic, to the invitation of artist, but also funding, marketing, dialogue, education, and artistic output. It will provide an insight into the organization of collaborative projects according to their many successive stages, while showing applied examples.

When one thinks about art, public space, and town planning, several things spring to mind: big metal things on squares, roundabouts, or crossroads. Or maybe a landmark that relates to the architecture to make a place look nicer. There are plenty of valid approaches in relation to art and public space. In this book, the relation moves along slightly different lines. It pays tribute to the precarious balance between artistic quality and social consequence. It operates in the autonomous world of art-relating to a history of conceptual traditions, but at the same time extrapolating towards society and daily life-and with a clear purpose. The book explains how projects will be implemented in practice, from the definition of topic, to the invitation of artist, but also funding, marketing, dialogue, education, and artistic output. It will provide an insight into the organization of collaborative projects according to their many successive stages, while showing applied examples.

Kunst im öffentlichen Raum – das kann weit mehr sein als die Aufwertung von Straßen und Plätzen durch Plastiken und Skulpturen. ARTocracy stellt eine autonome Welt der Kunst vor, die – zielgerichtet im Dialog mit den Künstlern – ebenso die Geschichte wie die gegenwärtige Gesellschaft und den Alltag der Menschen einbezieht. Dieses Handbuch gewährt dabei Einblicke in die komplexe Organisation von Gemeinschaftsprojekten und zeigt, wie öffentliche Kunstprojekte im Dialog erfolgreich in die Tat umgesetzt werden können: und zwar von der Idee über die Beauftragung eines Künstlers, von der Finanzierung und dem Marketing bis hin zur Rezeption.