Bücher online kaufen
Consumer Psychology: A Study Guide to Qualitative Research Methods
 |
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
0,00 €*
Artikel-Nr:
9783847408918
Veröffentl:
2016
Seiten:
166
Autor:
Paul M.W. Hackett
eBook Typ:
PDF
eBook Format:
Reflowable
Kopierschutz:
NO DRM
Sprache:
Englisch
Beschreibung:
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.