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A theory of value for all-inclusive vacations
A theory of value for all-inclusive vacations: Modelling the cruise vacation experience
Paperback
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Artikel-Nr:
9783844312737
Veröffentl:
2011
Einband:
Paperback
Erscheinungsdatum:
04.05.2011
Seiten:
192
Autor:
Teoman Duman
Gewicht:
304 g
Format:
220x150x12 mm
Sprache:
Englisch
Beschreibung:
Dr Teoman Duman received his bachelor's degree in Hospitality and Tourism Management in Mersin, Turkey in 1992. He completed his masters education at the University of South Carolina, Columbia, and his doctoral education at Pennsylvania State University, same area. Currently, he works as an associate Professor at Gaziosmanpasa University, Turkey.
Consumers today are more value conscious than ever before. Understanding what defines value for consumers is key for business success. This book expands the value models for all-inclusive travel products. Both rational and experiential factors are investigated to frame value perceptions of cruise vacatiners. A deeper understanding of how pleasure travelers value or undervalue vacation products can help the pleasure travel industry to design and produce products that are more suited to the needs of vacationers.