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LECTURE SERIES ON MARKETING
[A ROAD MAP TO MBA AT Sarhad University of Science and Information Technology Peshawar
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9783844309386
Veröffentl:
2011
Einband:
Paperback
Erscheinungsdatum:
14.02.2011
Seiten:
164
Autor:
Habib Ur Rehman
Gewicht:
262 g
Format:
220x150x10 mm
Sprache:
Englisch
Beschreibung:
Prof Dr. Habib Ur Rehman (PhD economics, Punjab University)and M.Tariq Yousafzai (MS Innovation and Business Creation, JIBS Sweden) are faculty member at Sarhad University of Science and Information Technology Peshawar.
This manual has been designed keeping in view the general requirements SUIT course syllabus for Principles of Marketing. The book covers concepts such as basic approaches to marketing, Product, Price, Placement and Promotion and helps build conceptual background with emphasis on Practical applications. Care has been taken to keep the language simple and approach integrated to help students learn above the language barrier.