Event Management: How to Apply Best Practices to Small Scale Events

Sven Damm, Jahrgang 1981, war bereits als Kind fasziniert von Events und Veranstaltungen, was in seiner Vita deutliche Spuren hinterlassen hat.
Neben dem Studium in Mannheim, Atlanta und zuletzt Auckland arbeitete der Autor stets sowohl bei Projekten als auch bei Events mit. Hierbei musste er immer wieder die Erfahrung machen, dass Best-Practice-Ansätze nur für besondere Events existieren. Für Event Manager von kleineren Events gibt es kaum Literatur, die Hinweise und Orientierung bietet.
Aus dieser Erkenntnis heraus ist das vorliegende Buch entstanden. Es verbindet die Best-Practice-Ansätze von Mega Events mit den Herausforderungen kleinerer Events was zu mehr Leistung und Orientierung führt.
Sven Damm was born in 1981 in Germany. After his studies in Germany and America he left Europe to study towards his Master of Business in New Zealand. During his studies he worked at an cultural institution and organized events and concerts. It was during this time that he actively seeked to get a better understanding of the theories behind the dynamic event industry. This book summarizes his findings applied to a small event in New Zealand.

Event management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event?
This question and the theories behind the dynamic event industry are summarized in this book.
Ultimately, the book combines a range of differing views about best practice and recommended behaviours; it identifies and recommends an event management model that potentially enables small-scale event managers to fully develop the potential of such events.
The book reduces the gap between theory and practice and the framework of best practices can be applied to significantly improve the quality of managing similar events in the future.