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Social Media Marketing-A Strategic Initiative
Paperback
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Artikel-Nr:
9783659618574
Veröffentl:
2014
Einband:
Paperback
Erscheinungsdatum:
17.10.2014
Seiten:
152
Autor:
Shafali Nagpal
Gewicht:
244 g
Format:
220x150x10 mm
Sprache:
Englisch
Beschreibung:
Bansal, RohitRohit Bansal is working as Assistant Professor in Department of Management Studies,Vaish College of Engineering,Rohtak,Haryana(India).He has more than 7 years experience of teaching at Post Graduate Level. He has published more than 30 research papers in National as well as International Journals & presented papers in more than 20 Conferences.
Social Media is transforming all aspects of marketing from brand building,communications and advertising to customization and customer engagement.Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders. Over the last few years, the use of online social networks has increased exponentially, with this boom in popularity has also come a rise in the need for marketing through social media.The focus of this book is to discuss various emerging issues in the field of social media marketing.