Bücher online kaufen
Association of aesthetic experiences with atmospheric management
-0 %
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9783659441271
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
10.03.2015
Seiten:
56
Autor:
Derry Law
Gewicht:
102 g
Format:
220x150x4 mm
Sprache:
Englisch
Beschreibung:
Derry Law is an Assistant Professor in Visual Merchandising at The Institute of textiles and Clothing, The Hong Kong Polytechnic University.
Retailers often focus on the association among cognitive understanding, emotional response of the target customers and the design of visual merchandising elements in order to develop the right atmospheric strategy to create positive customer shopping experiences, but the impact of social and cultural values have not been considered. However, the sense of creativity of consumers, their aesthetic experiences and social values also influence their perception of the symbolic messages projected by displays and their degree of response towards the merchandise.