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The urge to splurge
Factors influencing impulse buying in online transactions
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9783659190728
Veröffentl:
2012
Einband:
Paperback
Erscheinungsdatum:
06.08.2012
Seiten:
124
Autor:
Muhammad Mansoor Khan
Gewicht:
203 g
Format:
220x150x8 mm
Sprache:
Englisch
Beschreibung:
The author has recently graduated from Bahria University, with an MBA in Marketing. He is an academic and article writer. His recent research has been about the factors that help influencing impulse buying, particularly in online transactions, that will help e-businesses.
Impulse buying is a strange phenomena. It is something that makes one happy while surely ruining budgets. This book explores the consumer impulse buying behavior in an online context. With the flourishing future of E-businesses, marketers and entrepreneurs should look ways to tap this nature of consumers. The book examines the factors that influence unplanned purchases in an online environment. The factors highlighted in the book are from Pakistani consumers' perspective, where online shopping is fast becoming the convenient way to buying products.